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For the past 20 years, Google has been the dominant force in internet searches, but that is beginning to change quickly. Social media is rising up as a contender and fundamentally changing the way people search online. The fundamental shift in searches is due in large...
AI tools help companies to do things that either would have been prohibitively time-consuming or difficult. That's why it should be no surprise that 78% of organizations are using AI in at least one business function. While there is a lot of talk about the potential...
You may have used AI tools like ChatGPT or Claude to get a quick answer, but did you know that Google now uses its own generative AI tool for over 20% of searches? Introducing Google AI Overviews: revolutionary summaries that take the top of the results and change how...
Search engine optimization (SEO) is a rapidly evolving landscape. Each year, new technologies and ranking factors impact search engine results pages (SERPs) and ultimately require marketers to adjust their SEO strategies accordingly. To remain competitive through...
What is a CRM? A Beginner’s Guide Customer Relationship Management (CRM) is a powerful technology solution that helps businesses manage, track, and optimize their interactions with current and potential customers. It acts as a centralized hub where customer...
Discover the Basics of SEO: What Is Search Engine Optimization? In today's world, having a website is key for businesses to grow. Understanding Search Engine Optimization, or SEO, is important. Let's learn the basics.SEO helps make a website more visible in...
