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If you are a business owner in India who wants to improve online visibility, drive quality leads and ultimately grow sales without going out of budget, you can use Search Engine Optimization (SEO). This is a mistake to think SEO is the domain of big brands with deep...
Off-page SEO is a fundamental part of search engine optimization that focuses on improving your website’s authority and trustworthiness through actions taken outside of your own site. Think of it as building relationships and credibility in the broader online...
Google Business Profile (GBP) is a cornerstone of local SEO, acting as your digital storefront in Google Search and Maps. To dominate local search results, you need to optimize every aspect of your GBP strategically. Below, we break down key ranking factors and...
For the past 20 years, Google has been the dominant force in internet searches, but that is beginning to change quickly. Social media is rising up as a contender and fundamentally changing the way people search online. The fundamental shift in searches is due in large...
AI tools help companies to do things that either would have been prohibitively time-consuming or difficult. That's why it should be no surprise that 78% of organizations are using AI in at least one business function. While there is a lot of talk about the potential...
You may have used AI tools like ChatGPT or Claude to get a quick answer, but did you know that Google now uses its own generative AI tool for over 20% of searches? Introducing Google AI Overviews: revolutionary summaries that take the top of the results and change how...
