Search engines are effective tools for locating websites because they fundamentally operate by resolving queries. They identify pages using "crawlers" that go across the web, index the content they encounter into an enormous database, and then rank any relevant pages...

Technical SEO matters until it doesn’t. If you want your pages to show up in search results at all, you certainly need them to be crawlable and indexable (at the very least). But, beyond that, so many technical adjustments will matter far less than quality content and...

Imagine you stumble upon a library and every book is labelled with a strange title, there’s no table of contents, and there isa bunch of gibberish on the pages. Wouldn’t you walk out feeling frustrated? Now, imagine the internet as the world’s biggest library. Search...

If you are a business owner in India who wants to improve online visibility, drive quality leads and ultimately grow sales without going out of budget, you can use Search Engine Optimization (SEO). This is a mistake to think SEO is the domain of big brands with deep...